Naveen Rajan - Strategic Sales Plan
Building a Repeatable Revenue Engine
From Your 5,300 Leads
90-day plan to systematically close enterprise accounts to DetailPage while building scalable processes for Chuck's growing team.
Strategic Account Development
Quality over quantity: Building meaningful relationships that convert
Deep analysis of 5,300 leads using ZoomInfo, AI, and DetailPage's propeitary Amazon data. Create a tiered account strategy based on revenue potential, tech stack fit, and timing signals.
Key Activities:
- Score accounts based on: Amazon revenue, current spend on analytics, category competitiveness
- Identify Stackline, Profitero, and CommerceIQ customers for targeted outreach
- Map decision makers: eCommerce VPs, Digital Directors, Analytics Managers
- Create personalized outreach sequences for each tier
Multi-channel engagement with top 500 accounts. Focus on value-first messaging, competitive positioning, and building trusted advisor relationships.
Outreach Strategy:
- Personalized LinkedIn voice and video messages to key decision makers
- Using DetailPage analytics on actual brands to highlight growth opportunities and competitive gaps
- Email sequences emphasizing our 2+ years historical data advantage
- Case studies showing successful migrations from expensive competitors
- Trade show presence - I'll be attending personally to maximize face-to-face connections
Execute proof of value demonstrations, navigate procurement, and close initial deals while building pipeline for Q1 2025.
Closing Strategy:
- Custom demos using prospect's actual Amazon data
- CFO-ready ROI models showing 80% cost savings vs Competitors
- Stakeholder mapping and multi-threaded relationships
- 60-day close cycle with clear mutual action plans
- Q4 budget capture with upfront payment incentives
Account Segmentation Strategy
Focus effort where it matters most
~50 Accounts
- $50M+ Amazon revenue
- Currently using Stackline/Profitero
- Multiple brands/categories
- Q4 budget available
Strategy: White glove, executive engagement
~150 Accounts
- $10-50M Amazon revenue
- Rapid growth trajectory
- Limited analytics tools
- VC/PE backed
Strategy: Value-focused, quick wins
~300 Accounts
- $5-10M Amazon revenue
- DIY analytics currently
- Growing team/sophistication
- 2025 planning phase
Strategy: Scalable, product-led
90-Day Milestone Plan
Building momentum while creating repeatable systems
- 500 accounts researched & tiered
- 100 Competitor users identified
- 50 personalized sequences launched
- 10 discovery calls booked
- 25 qualified opportunities
- 10 demos delivered
- 5 proposals submitted
- 2-3 deals in final stages
- 5-8 deals closed
- $350-560K new revenue
- $1M+ pipeline built for Q1
- 1 playbook documented
Conservative Revenue Projection
Why I'm the Right Fit
Enterprise expertise with startup hustle
Ready to Make Real Impact
I thrive in environments where I can wear multiple hats and directly influence growth.
Ready to Build Something Special
Chuck, I'm excited about the opportunity to wear multiple hats and make a real impact on DetailPage's growth. I don't just want another sales job - I want to help build this company into something extraordinary.