The 5‑Minute Lead‑Reply Playbook
Your Leads Are Ghosting After Ring #3
It’s 2:14 p.m. You’re elbow‑deep in a leaking sink trap when the phone buzzes. One…two…three rings…voicemail. You figure it’s another telemarketer, so you let it roll. That caller taps the next “plumber near me” result and—poof— ≈ $450 in revenue vaporizes. Run those missed calls all week and you’re handing competitors five figures every month. The problem isn’t your craftsmanship; it’s your response time. Speed wins jobs, reviews, and repeat business. Enter the 5‑Minute Lead‑Reply Playbook.
The Big‑3 Growth Killers
1. Missed Customer Calls
Most homeowners hire the first company that answers.
Eight out of ten callers bail when they hit voicemail.
Every unanswered ring = lost revenue and a five‑star review you’ll never get.
2. Late‑Night Paperwork
Manual estimates, routing, and invoicing steal 10+ admin hours a week, time you could be marketing, training techs, or eating dinner with the family.
3. Zero Bandwidth for Marketing
No follow‑ups, no review asks, no email nurture. Feast‑or‑famine mode forever.
Why Five Minutes Is the Golden Window
Leads reached inside five minutes convert up to ten times better.
After ten minutes, contact rates nosedive.
Faster replies push you up the local Google map pack.
Five minutes separates booked jobs from bounced leads, period.
The AI‑Powered Playbook (Zero Sweat Version)
A call or message hits your business.
An automation sends a friendly, branded text in as little as 30 seconds.
The text asks two simple questions: “What’s going on?” and “Morning or afternoon tomorrow?”
Customer is able to select a time slot from your availability and the job drops straight onto your calendar.
Confirmation alerts fire automatically, and the invoice is prepped before wheels roll.
Human effort: one thumb‑tap while you sip coffee.
Five Wins Within 30 days
100 % of inquiries captured—no voicemail graveyard.
30‑50 % lift in close rate because you answer first.
2+ crew‑hours/week saved with smarter routing.
Days‑Sales‑Outstanding drops from 40+ days to about 11.
Review flood via automated follow‑ups.
